Sector: FMCG | Market: UAE | Service: Regulatory Advisory
The Challenge
A food brand had committed to a retail launch date before confirming halal certification timelines, discovering only eight weeks before launch that certification would take longer than the time remaining, per the process outlined in our halal certification guide.
What We Did
We identified an ESMA-recognized certification body with capacity to prioritize the application, prepared complete documentation in parallel with the facility audit scheduling to compress the typical sequential timeline, and coordinated directly with the retailer to manage launch date expectations.
The Result
Certification was secured within seven weeks through parallel processing rather than the typical sequential 10-12 week timeline, allowing the brand to launch only one week later than originally planned rather than facing a multi-month delay. Explore our FMCG industry guide or book a consultation.
Frequently Asked Questions
Why was this certification urgent?
The brand had committed to a retail launch date before confirming certification timelines, discovering only eight weeks out that certification would typically take longer than the time remaining.
How was the timeline compressed?
By preparing complete documentation in parallel with facility audit scheduling, rather than the typical sequential process, and working with a certification body that had capacity to prioritize the application.
What was the final outcome?
Certification in seven weeks instead of the typical 10-12, allowing the brand to launch only one week later than originally planned.