Sector: Consumer Goods | Market: Turkey | Service: Contract Advisory
The Challenge
A consumer goods brand’s Turkish distributor began underperforming against agreed volume targets after eighteen months, and the brand needed to know whether their existing agreement gave them a clear path to exit or renegotiate.
What We Did
Fortunately, the original agreement — structured with our guidance per the framework in our distribution agreement guide — included specific, measurable performance targets and a defined review mechanism, giving the brand documented grounds to act.
The Result
The brand renegotiated to a non-exclusive arrangement with a revised, lower minimum commitment, avoiding a costly legal dispute entirely because the original contract had anticipated this exact scenario. Explore our distributor vetting guide or book a consultation.
Frequently Asked Questions
What triggered the need to revisit this distribution agreement?
The Turkish distributor began underperforming against agreed volume targets after eighteen months, raising the question of whether the brand had a clear path to renegotiate or exit.
What allowed the brand to act with confidence?
The original agreement included specific, measurable performance targets and a defined review mechanism, giving documented grounds to act rather than relying on informal frustration.
What was the final outcome?
A renegotiated non-exclusive arrangement with a revised, lower minimum commitment, avoiding a costly legal dispute entirely.